2-minute quiz

Digital Marketing Budget Planner

How much should you spend on digital marketing? Answer 5 questions, get a personalised service mix + monthly budget range. 2 minutes. Zero fluff.

Question of % complete

What's your main goal right now?

What's your current monthly revenue?

Which channels do you currently use?

Select all that apply.

How quickly do you need results?

Your recommendation

Based on your answers, here's what we'd advise.

Suggested services
Recommended budget

Leave your details and we'll send the full recommendation plus a free 30-minute strategy call invite.

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Your plan and a strategy call invite will hit your inbox within 24 hours.

Your recommendation
Budget
How it works

How the digital marketing budget planner works

The digital marketing budget planner asks five quick questions — your primary goal, current revenue, channels you already use, time horizon and growth ambition — then matches them to a service mix and a monthly budget range. Each recommendation is calibrated against 500+ real engagements, so the channel mix and spend range reflect what actually works in market.

The output is a directional plan: two recommended services to focus on, plus a sensible monthly budget range to start with. It is built to start a confident finance conversation, not to replace one.

Benchmarks

How much should you spend on digital marketing?

The honest answer: it depends on stage, margin and ambition. Mature businesses budget 5–12% of revenue on marketing. Early-stage businesses growing fast often push 15–25% for 12–18 months while they build the foundations — SEO, content, brand, paid acquisition — and then taper.

Under £10k / month revenue
£500 – £2,000 / month
One channel, focused.
£10k – £50k / month revenue
£2,000 – £10,000 / month
Two channels, integrated.
£50k – £250k / month revenue
£10,000 – £30,000 / month
Three channels, senior team.
£250k+ / month revenue
£30,000 – £100,000+ / month
Full-stack, in-house + agency hybrid.
Why it matters

Why having a marketing budget framework matters

Most businesses don't fail at marketing because they spend too little. They fail because they spread a small budget across four channels, see results everywhere except on the P&L, and cut everything when the next quarter looks shaky. A framework forces focus — one or two channels, enough budget to be visible, enough time to compound.

Use the budget planner to set a baseline, then revisit every quarter as your goals and revenue evolve. The honest, calibrated number is almost always more useful than the optimistic one.

After the quiz

What's included in your personalised plan

Submit your details at the end and we send a fuller plan: the recommended service mix, expected timeline to first results, your budget range broken down by channel, and an invitation to a free 30-minute strategy call with a senior practitioner who has built similar programmes before.

Ready to go straight to a conversation? Skip the quiz and book a strategy call — we'll talk through your goals and recommend the right budget on the spot.

FAQ

Frequently asked questions

A common benchmark is 7–12% of revenue for B2C and 5–8% for B2B. Early-stage companies in growth mode often spend 15–25% for the first 12–18 months to build the foundations. The right number depends on your goal, your margin and how fast you need to scale.
A marketing budget planner takes your business stage, revenue, goal and time horizon and returns a sensible monthly spend range plus the channels most likely to hit your target. It is a directional tool to pre-empt the conversation with finance, not a contractual quote.
For lead generation: SEO for compounding low-cost leads, PPC for fast-but-pricey demand capture. For brand awareness: social-organic plus paid social. For direct sales: PPC, paid social, and a converting website. Most healthy programmes combine two or three channels, not one.
Yes — fully free to use. You get a personalised service mix and budget range at the end, no payment, no commitment. We only ask for your email if you want us to send a fuller plan and offer a strategy call.
Directional, not precise. The recommendation is calibrated against 500+ real ProRankify engagements across 10 markets, so the channel mix is reliable. The budget range is wide on purpose — your exact monthly spend depends on geography, market competitiveness and how quickly you need results.
Yes — as many times as you like. It is useful to rerun the quiz when your goal changes (e.g. shifting from brand awareness to lead-gen) or when your revenue band changes. The recommendation will update accordingly.
Most small businesses with under £10k monthly revenue should start at £500–£2,000 per month, focused on one channel — usually SEO or paid social — to keep effort tight. Spreading a small budget across four channels almost always underperforms a focused one-channel programme.
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A senior strategist will reply within 24 hours with ideas for your business.